![]() ![]() One of Jack Heuer’s creations was the Camaro, an original and elegant piece with a distinctive cushion-shaped case: “ The name ‘Camaro’ is in keeping with Heuer’s motor-sport theme of the period and having been drawn from the Chevrolet Camaro, was part of a strategy to increase sales within the American watch market.” Although it is still slightly overlooked by a wider audience, hardcore collectors are very aware of this watch’s appeal. Yet, there were other models besides this successful trinity… And, of course, the bold, almost extravagant, very avant-garde 1969 Monaco and its automatic Calibre 11 movement. ![]() Or the 1963 Carrera, a rather classic and elegant round watch dedicated to cars. Think about the 1962 Autavia, a sporty watch with aviation and motorsport credentials. ![]() Under his direction, some of the greatest watches produced by the brand were born – watches that are still the foundation pillars and success stories of the modern version of this brand, TAG Heuer. The golden era of Heuer, as most collectors agree, is when Jack Heuer joined the company in the early 1960s. And launching today, a new website – – will tell you all about this great watch. One of them, a true sleeping beauty, a “ Heuer which has often been overlooked but one that has become increasingly associated with the true heritage and pedigree of the world-admired watch brand” (quote from the website’s author) is the Camaro. Yet, there are many other watches, mostly chronographs, produced under the Heuer name that deserve some attention. When you think about Heuer watches, everybody has in mind the Jack Heuer era, meaning the Carrera (in all its executions), the Autavia and, 50th anniversary obliges, the Monaco. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |